* Digital Media net revenues were $5.2 million compared to $7.4 million in the prior year quarter. The decline reflected lower monetization of the Company's pay-per-view webcasts viaWWE.com, as these events became available in the U.S. on WWE Network, as well as lower advertising across various platforms.
Live Events
Live Event revenues decreased 3% to $40.3 million from $41.6 million in the prior year quarter primarily due to the location of WrestleMania, and the staging of fewer events in North America. These factors were partially offset by the impact of higher average ticket prices in the Company's international markets.
* The Company staged 77 events in the current quarter as compared to 87 events in the prior year quarter. There were 54 events held in North America this quarter versus 65 in the prior year quarter, and 23 events held in international markets versus 22 events in the prior year quarter.
* North American events generated revenues of $27.5 million as compared to $30.1 million in the prior year quarter. The 9% decline was primarily due to lower attendance at WrestleManiabecause of stadium configuration. The impact of staging of 11 fewer events in North America was nearly offset by increases in average attendance and ticket prices. Excluding WrestleMania, average attendance increased 13% to 6,000 fans and average ticket price increased 7% to $44.18 predominantly due to changes in venue mix.
* International live events generated revenues of $10.8 million as compared to $10.0 million in the prior year quarter. The 8% revenue growth was due to an 11% increase in average ticket price to $75.38 and the staging of one additional international event versus the prior year quarter. Partially offsetting this growth, average attendance declined 8% to 6,100 fans. The changes in average attendance and ticket prices were predominantly due to changes in country mix.
Consumer Products Division
Revenues from Consumer Products businesses were $16.0 million as compared to $16.6 million in the prior year quarter, primarily due to the decline in the Company's licensing business as described below.
* Licensing revenues were $5.5 million as compared to $6.7 million in the prior year quarter, primarily driven by lower sales and effective pricing of our franchise video game.
* Venue Merchandise revenues decreased 6% to $6.5 million from $6.9 million in the prior year quarter primarily due to a 7% decline in total attendance at the Company's North American events.
* WWEShop revenues increased 33% to $4.0 million from $3.0 million in the prior year quarter driven by a 29% increase in the volume of online merchandise orders to more than 81,000 orders globally. Orders increased primarily due to mobile shop optimization and a new distribution model in the U.K. utilizing Amazon. The average revenue per order declined 3% to $49.47 from the prior year quarter.
WWE Studios
WWE Studios revenue decreased to $1.7 million from $2.1 million in the prior year quarter due primarily to the timing of results from the Company's portfolio of movies. Revenue recognized in the current year quarter was primarily associated with our 2013 slate of film releases. WWE Studios' movie portfolio generated a loss of $0.2 million in the quarter compared to a loss of $0.4 million in the prior year quarter. Recent movies, such as Scooby Doo! WrestleMania Mystery (direct-to-DVD),Oculus (theatrical), and Road to Paloma (direct-to-DVD) released in March, April, and July 2014, respectively, have shown performances that are in-line with expectations.
Read more at http://www.wrestlinginc.com/wi/news/2014/0731/579544/wwe-reports-2014-second-quarter-results/#pQxShlfHOqogvPrE.99
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